About Us


In 2008, husband and wife, Craig and Mary Hurst, combined their talents and passion for craftsmanship to open a custom cabinet shop in a quiet corner of their town. Craig, a skilled woodworker with a background in fine carpentry and custom furniture design, brought years of hands-on experience and a perfectionist’s eye for detail. Mary, with a background in interior design and business management, had an intuitive sense for aesthetics and a sharp mind for running operations.

Together, they built more than just a business—they created a brand synonymous with elegance, integrity, and lasting quality.

Southern Rustics, LLC


Rooted in the Heart of the Smokies — Built by Hand, Built to Last.

At Southern Rustics, we blend the timeless beauty of Appalachian craftsmanship with the precision of modern woodworking. Nestled in the foothills of the Smoky Mountains, our workshop is more than a business—it is a tradition.

Every cabinet we build is a one-of-a-kind piece, handcrafted from carefully selected hardwoods, tailored to your space, and designed with your lifestyle in mind. Whether it is rustic mountain charm, classic elegance, or a clean, contemporary feel, we bring your vision to life with exceptional quality, attention to detail and affordability. From the smallest of jobs to the commercial projects; every customer, no matter their budget, or project size, receives the same attention to detail and affordability that we are so well known for.

We take pride in hand-applied finishes, and a deep respect for the materials we use—often locally sourced and sustainably harvested.

Our team is small, our standards are high, and our commitment to craftsmanship runs deep.

From a family kitchen to a mountain lodge, we create cabinetry and furniture with soul—pieces that feel like they have always belonged.